Bright Entertainment is ITV Studios’ new unscripted entertainment label and a powerhouse in quiz and game formats successful across the globe. Launched in January 2026 and led by Managing Director Lily Wilson, the label combines a rich heritage of iconic brands with new leadership rooted in large-scale entertainment, reality formats and live event television.

Home to celebrated titles including The Chase and Bullseye, they manage a catalogue of addictive quiz and game show formats that travel internationally and captivate audiences year after year.

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