Home of bold, unmissable entertainment
Bright Entertainment is ITV Studios’ new unscripted entertainment label and a powerhouse in quiz and game formats successful across the globe. Launched in January 2026 and led by Managing Director Lily Wilson, the label combines a rich heritage of iconic brands with new leadership rooted in large-scale entertainment, reality formats and live event television.
Home to celebrated titles including The Chase and Bullseye, they manage a catalogue of addictive quiz and game show formats that travel internationally and captivate audiences year after year.
